The Story

Being on purpose is what leads to true happiness… 

Knowing we have a purpose literally creates more creativity and confidence, simply because we feel part of something greater than ourselves. Knowing we are of value and that people see us as trustworthy gives us a brightness of future that we can build on.

When I first created Real Deal Productions I assumed everyone I enrolled or spoke to would have a burning vision and passion to get their story, message or idea out there. And this was because my message and my purpose were so clear to me;

“to provide a platform that allows people to become the New Style Leaders we need in today’s world.”

I had many ideas just like this; I saw a need for change and I had found the perfect solution for it – all seemed so clear to me and I was sure everyone would get it and want to jump on board immediately.

But they didn’t… Why? Because I had to find a way to engage people so we can do it together.

It seems people think ideas come out fully formed, but again they don’t. They come in from the future and as a visionary and change agent, I had to be patient with the process. Because my vision only ever became clear to others when I worked on it with people who felt aligned with the idea or vision.

I learned very quickly that it’s all good and well to be idealistic and visionary. But what I also learned was that I had to be prepared to be misunderstood – Working with a big vision people often call you crazy, lazy, pie in the sky, a dreamer. Anyone working on a complex problem will get blamed for not fully understanding the challenge, even though it’s impossible to know everything upfront anyway.

You see when you take the initiative to create something innovative and progressive by nature you will get criticized for wanting to move too fast, simply because there’s always someone who wants to slow the change down. My experience is you just have to accept that and work around it.

Real deal change starts locally. Even global changes start small — with people like you and me – We all need to create time to make a difference if we really want it.

What I am suggesting is that we give everyone the freedom to pursue their purpose in life — not only because it’s the right thing to do, but also because when more people can turn their dreams into something great, we all benefit.

That is why I created REAL DEAL Productions, to encourage people to take their idea and turn it into an awesome message, cause or thriving social business. My intention is to shift a society that is way too focused on rewarding financial and celebrity success and moving toward making it easier for everyone to have a go at authentic greatness. We simply can’t let that old way hold us back from making a difference in the world with our ideas, dreams, visions, and actions.

We need to be New Style Leaders!

Another powerful distinction for me has been, that the human struggle today isn’t necessarily about whether we connect more or whether we achieve our personal greatest, but moreover, our ability to form teams, build communities and create a world where every single person can live with their own sense of purpose. From my own personal discovery, I know now that true success always comes from having the freedom to demonstrate my creativity, get a little messy in the process, be open and compassionate with others and make mistakes that I’m willing to correct and transform as a team or community.

Thank you for taking the time to read our story and I encourage you to be a New Style Leader so we can build a better world, together. 


Elizabeth Ellames 

Founder and Creative Director of REAL DEAL Productions Australia

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