WHY we need STORY

animals-avian-beach-760984We long for connection with all that is curious and creative.

We are creatures who belong to each other for reasons beyond analysis, for it is our heart’s desire and our life’s dream to fulfill a worthy story.

We ache with a need to connect and create or sadly the other is we become numb and silently indifferent.

Yet it is the never-ending and renewed STORY that is forever wanting to grow through us… I urge you, dear storytellers of our time, to be at one with its magical forces. For in truth there is nothing but Story, it is what teaches us and what sustains us as human beings. STORY informs our purpose, but more importantly, it gives humanity its Soul.

– Elizabeth Ellames

Do you have a story wanting to grow through you?

KIND is the new COOL

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The REAL DEAL Benefits Of Being Socially Responsible in Business

There are benefits on both sides of being a socially responsible business. We all like to connect with good people, as do customers, who also prefer to associate with good businesses. And being a socially responsible business is a great way to attract positive attention to your organization, and also make your employees feel proud to be part of your enterprise. But before you can do this, it’s important to have clearly defined core values.

Build Your Brand From The Inside Out

Being socially responsible is a great way to build your brand, and create a positive name for yourself. Things like goodwill, trust, and an overall positive image are possible through being socially responsible. If you support the right type of cause, there can also be many co-branding and marketing opportunities.

Attract And Engage Appropriate Talent

Gen Y and Gen X are generally suspicious of big business, the government, and the media. And are especially connected to working for socially responsible companies. Millennial case studies show that around 80 percent of 13- to 25-year-olds surveyed want to work for businesses that care about their effect on society. Others studies have found that MBA graduates would prefer to sacrifice on average $11,000 of their annual salary to work for a socially responsible establishment. The current trends show that people really do want to make a difference in the world, and this is a great way to attract and engage the appropriate talent in your business. When staff members are proud of where they work they feel a sense of loyalty, which makes them ambassadors for the business.

People Want To Contribute To Something That Makes A Difference And Has A Positive Impact On The World

People Love Being Socially Responsible

Many studies have found that 50% of consumers, surveyed worldwide would be willing to pay more for goods and services from socially responsible companies. The caution is, and this is important for businesses to think about, is that in countries where there was already some disbelief, the willingness to spend more was lower. This means that businesses and the initiatives you’re applying need to be totally authentic. It’s extremely important to always be demonstrating “inclusiveness, kindness and transparency,” in everything from your business culture to your promotional campaigns.

It Helps To Encourage Connectivity And Engagement 

When you include your team in larger processes and vision planning, such as designing and applying a socially responsible initiative for your business. They’ll feel that they are part of something bigger, inspired, that they have influence and can create impact. Therefore they will be more engaged and generally speaking, people are most engaged when they feel part of a collective, rather than bound to their usual role and tasks.

It Keeps Your Business Innovative

Choosing to have a unique and value-add impact, as a business, and doing things differently to your competitors helps your business stand out more. This applies to all areas of business, including a socially responsible business. Your relationship with society is as important as your relationship with customers. Having a strong vision and connection to a cause that makes a positive impact provides a genuine “value add, caring, and innovative advantage.”

Collaborative Leadership For Good 

Being a small operation or a ‘sole trader’ needn’t hold you back from becoming a socially responsible business. The same principles apply whether your business is large or small. You can still be an inspiration, influence others and create social impact by simply collaborating with other small business owners, consultants and sole traders that have aligned values and who are equally passionate about making a positive difference in the world.

CONTACT ME TODAY

Tel 040 330 9696

elizabeth.ellames@ozemail.com.au

 

Real Deal Power

Slide10Many female leaders mistakenly try to balance the shortcomings of dominant leadership by “over-relying” on their passive leadership tools such as empathy and collaboration. But getting people together to figure out what their Primary Vision is and what it needs, can easily lead to more confusion.

It can also weaken the power of women who may be misplacing their emotional intelligence when it’s their practical intelligence that will really make the difference.

However, a new style leader needs to demonstrate their Real Deal Power and cut through the confusion by constantly “simplifying the complexities” that are presented.

  • She is able to articulate the big picture and the necessary priorities using an array of simple directive statements, not commands or demands, but rather discerning and objective distinctions.
  • She always links her actions to the urgent needs of the project at hand and the culture of the company or team.
  • She can articulate the strategic plans of the project as clearly as a CEO.
  • She states what must be done immediately and has a question such as, “Does it make sense to you all that we replace our program development reviews with short, biweekly feedback sessions since people need a constant flow of coaching to stay focused on emerging priorities?”

And it’s wise to remember not to open any of these clarifying questions with a “Why”, because this can often imply that there is a level of judgment present and may bring about even more confusion.

Slide14This technique of making recommendations in the form of a question consistently raises her position of effective power. Her questions frame the discussion and contain compelling “if-then and what next” logic. It also helps her not fall into the trap of either complaining about or insisting on a change she wants to make.

This technique is not trivial.

There is plenty of research that confirms when women try to exert power using the same techniques as dominant males they actually reduce their power and influence and become labeled as “overly aggressive or worse…”

To sum it up, if we want to increase our power girls, we need to simplify confusion, clarify priorities, and lead people to follow us by asking them the appropriate “what’s next” or “where next” questions.

Above all adopt a real deal leadership approach. Don’t wait for orders and don’t spend your life trying to achieve other people’s goals.

Your ideas and goals are more than likely the Real Deal… So, You Go Girl!

Being YOU!

Being the best YOU eliminates competition and comparisons. The truth is no one can be better at being you, than you!

I have been in the business of helping people identify their authentic self for well over 20 years. It’s been indeed a powerful, rewarding, challenging, and revealing process and I say that with absolute love and compassion.

  • I’ll also add my experience on this journey of self-discovery was the number one issue for most people that I’ve worked with is the limiting core belief of “not being good enough”.
  • This is often masked by what some call “the imposter syndrome”, whose flipside is “I have to be better than everyone else to be accepted”.

The problem with this thinking is one never reaches or even feels their potential for long enough to really grow their inner culture because their true potential lies within themselves and when someone is constantly viewing themselves from an external comparison their inner culture, their magnificence (light) starts to fade away.

So when I say… Being the best YOU eliminates competition and comparisons, I am suggesting you cant do it by looking outside yourself, you must go within. Being the best you is always going to be an inside job, sure we can use tools/practices to aid in that process and that’s why I created the tools I have for people. But the looking outside yourself is really for one reason only… to genuinely connect with other human beings.

Not for the purpose of gain or to copy them or even be better than them. Its to unite with them so we can ALL shine brighter. Of course, I’m not saying we don’t learn from each other because that’s a given.

However, what I am pointing out is “what’s the intention, desire, and motivation behind that need to learn from others?” In a world where we are made to think you have to “be the best” to get ahead, it’s no wonder people have adopted these destructive and disempowering ideas and become blind to the needs of their inner personal culture, essence, spirit, and value.

The truth is no one can be better at being you, than you! You then see that there is no competition, it’s just a figment of your imagination.

So, I will say it again… no one can be better at being you, than you! Which invites the question, Who are YOU?

Learning from a Master

As a Business Culture and Story-Based Branding Consultant, my role is to help people or businesses gain clarity about the ‘real deal’ value and message of their brand; the STORY and the PURPOSE.

These are the four topics I cover in my signature branding process –

  • The CULTURE of your brand invites your audience to engage and quickly becomes a place or experience that makes them feel like they belong.
  • The ESSENCE of your brand is a perfected backstory; an experience that people relate to and want to share with others.
  • The SPIRIT of your brand is the genuine ‘life force’ that you bring to it; the ‘magic elixir’ that people connect to that makes them feel alive.
  • The VALUE of your brand is your ability to be of service, and how that adds value to the lives of others.

But today I want to share this interesting documentary about one of my hero’s; Walt Disney. Walt was indeed a genius when it came to branding and that was because he was super clear around his values and vision. Enjoy and learn from a master of his craft … and a real innovation “tech wiz” as well. 

Featuring interviews with various Disney Legends and Historians, Great Big Beautiful Tomorrow looks at the various technologies Walt Disney used and developed over the course of his life. From creating the first sync sound animation in 1928 to his unrealized dream of E.P.C.O.T., an experimental city that passed on with him in 1966, this film shows Walt Disney as the futurist he truly was.

Oh yeah… Its Christmas

Well it is that time of the year again… Christmas.

Some people love it, others hate it and others just do it.

Which category do you fall under?

I like to view my Christmas as a sacred time, a time to celebrate all I have achieved in terms of correcting and transforming my life.

The Christmas Tree in our home is likened to the Tree of Life and its decorations are seen as symbolic gestures, which mark different eras in our time together as a family. The trimming of the tree and making the Christmas Pudding are a tradition that are always upheld with much delight.

Of course both of these practices are common place in many homes, and can often lose meaning, so for me I feel it is important to add our own family culture to the mix. We can slip into the empty habit of just doing a job and moving on to the next task at hand. That is indeed the way of our busy world. But Christmas marks a time in the year to truly create, celebrate and contribute.

I encourage you to embrace Christmas with delight:

Create the space in your life to be creative.

Celebrate and share the joy in your heart with your family, friends and community.

Contribute in ways that add value, come to the table with a gift that really counts; your “generosity of spirit”. It is worth so much more than anything you can buy. Start a heartfelt conversation and initiate acts of kindness where judgement would usually be.

These simple unity based principles are what Christmas is really about… The birth of the Holy Child is alive in every human being. And Christmas is a wonderful time to celebrate our life together as children of our Holy Mother, Planet Earth.

We can be restful and respectful as we unite, and in this sacred union we are reminded that we are The Holy Family.

And would like to also add that the video below of Happy Christmas by John and Yoko was released in 1971 – And we do indeed need to be living the mantra “war is over, if you want it!”.

Time and change are our constant reminder that nothing stays the same. They bring home the heartfelt memories of what really matter to us in our life.

May PEACE be your heartfelt intention this Christmas and everyday. We can use our collective consciousness to create PEACE, before we charge our glasses and say Merry Christmas, perhaps we could share a heart to heart prayer for real PEACE on EARTH.

I choose to be the REAL DEAL this Christmas and Unite My Light where ever I can for PEACE….