How to live an extraordinary life?

There’s lots of information out there today about how important it is to have a vibrant personal and professional brand?

But what does that really mean?

And how do you get there? 

I have explored years of personal development with my clients and on myself, but nothing beats applying “The Process Of Story” – It is indeed the most powerful personal development and branding exercise I have ever experience.

The real secret to developing a great brand is indeed ‘Owning the value of your STORY’ because it’s your story that informs your purpose, and it’s your purpose that informs your brand, in fact, your brand is your purpose!

This is my story of how I changed my life for the better… how I moved from a ‘nice life’ to an ‘extraordinary life’ enriched with mastery.

I Committed To Knowing My Self – I first needed to really know what my gifts were, which required identifying my archetypical patterning. Because it was through the process of recognizing my archetypes and values that I learned who I really was, which then lead to what I had to offer.

I Decided To Trust My Self – The next step was clarifying my shadow attributes and in doing so, I began to trust myself even more, by highlighting some of these attributes I started to see where I had been operating out of alignment. In a nutshell, I got to see in my life what was working and what wasn’t working, which gave me the clarity and courage to correct and transform persistent and unproductive behaviors. This new practice accelerated my trust in myself and built a lasting confidence in the benefits of my new awareness and actions. I began to see how everything in life was connected. 

I Discovered My Story – I created a gentle pause in my current life so I could reflect on my life gone by, and wholeheartedly began to write my story – Where I had come from and who had contributed to my life, both good and bad. I took time over it, making sure what came forth was indeed leading me to see why I was here, where gifts would be of value and who I could best serve.

I Discovered My Purpose – I then got very specific about what, why, who and how I was going to add value and by the way, this is everyone’s purpose is in life; to add value. I know that sounds too simple, but its been my experience over and over again that people who have a desire to be on purpose also want to add value to our world, they seem to go hand in hand. I then developed a personal brand that was all about quality, initiative, and consistency. I devotedly attended to defining and refining my self- exploration, which essentially revealed my true value.

I Began To Live A Larger Story – I confidently made the decision to live a larger story, because I knew I had dreams, desires and a healthy dose of direction. I also knew I wanted to step up and step out as a new style leader. Once I’d established where I could add value to the world and why I was the best person for that role, the rest followed naturally. Now I’m not saying its always-smooth sailing or I didn’t come face to face with a few emotional challenges. Because I did – that’s the nature of our human experience and we all know that a really good story requires plenty of colour, emotion, and texture to make it truly interesting.

So, that is how I got extremely clear on what I am here to do and how I want to spend my time; my life.

Elizabeth Ellames

What about you, have you made some valuable distinctions about your brand?

Give it to me NOW!

Grant me the serenity to accept the things I can not change, the courage to change the things I can and the wisdom to know the difference.  

This is the number one mantra used in Alcoholics Anonymous (AA) and a great tool for those struggling with any emotional addictions or substance addictions.  

 

Let’s have a think about this All the reasons why we cant respond to our heart’s desire are basically not true, and only feed our emotional addictions or our need for control… which we often hide behind.

Our ‘collective shadow-side’ has been running amuck for a long time and needs some serious transformation. We can either keep feeding its addiction or acknowledge its presence and decide to transform it into its full GLORY.

New Style Leadership is a vehicle of liberation and illumination Not a game of comparing and competition.

Wouldn’t it be great if we could collectively “correct and transform” the following;

THESE ARE THE FOUR MAIN EMOTIONAL ADDICTIONS.

CONFLICT

SUFFERING

WITH-HOLD

ENABLING

Most people live with one or all of these addictions every day…. we can use this information to keep stuck in our old story/addiction or we can use it as a driver toward a new style of leadership.

Let’s transform our psyche from FADE to FLOURISH

So, if we have an addictive nature (and I believe all humans have) let’s change our addiction to one that works positively for all of us.

We could turn our “re-active impulse” into our soul’s “creative impulse”: Our Life Purpose

You know, that thing we just can’t live without… let our Obedient Heart be our compass of JOY… let joy become our fix, our next hit.

I have a burning desire to activate as many people as possible, so they can truly prosper in their glowing authenticity.

If this is my creative impulse, my positive addiction, bring it on… I want it now, give it to me, give it to me NOW!

What is it that’s driving your passionate desires?

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CONTACT ME TODAY

TEL: 040 330 9696
elizabeth.ellames@ozemail.com.au

 

Learning from a Master

As a Business Culture and Story-Based Branding Consultant, my role is to help people or businesses gain clarity about the ‘real deal’ value and message of their brand; the STORY and the PURPOSE.

These are the four topics I cover in my signature branding process –

  • The CULTURE of your brand invites your audience to engage and quickly becomes a place or experience that makes them feel like they belong.
  • The ESSENCE of your brand is a perfected backstory; an experience that people relate to and want to share with others.
  • The SPIRIT of your brand is the genuine ‘life force’ that you bring to it; the ‘magic elixir’ that people connect to that makes them feel alive.
  • The VALUE of your brand is your ability to be of service, and how that adds value to the lives of others.

But today I want to share this interesting documentary about one of my hero’s; Walt Disney. Walt was indeed a genius when it came to branding and that was because he was super clear around his values and vision. Enjoy and learn from a master of his craft … and a real innovation “tech wiz” as well. 

Featuring interviews with various Disney Legends and Historians, Great Big Beautiful Tomorrow looks at the various technologies Walt Disney used and developed over the course of his life. From creating the first sync sound animation in 1928 to his unrealized dream of E.P.C.O.T., an experimental city that passed on with him in 1966, this film shows Walt Disney as the futurist he truly was.

You Are What You Share

We all know personal branding is important for most people today, not just celebrities and entrepreneurs.

Today when someone connects with you about your business or career, they need to understand who you are; they want to know what you’re about and whether you can add value.

Many people fall short though; either by ignoring their personal brand, thinking their work will somehow speak for itself… I have spent several years designing what I believe to be the best possible formula to identify the very essence of one’s personal branding. Over the last 20 years, I have explored branding through a few different avenues.

One is the development of Living Attributes, which is a typology (tool) that helps you to identify the value of your unique story; your brand. Its design and application build a lasting confidence by uncovering your true potential. Purpose-Based Branding goes way beyond the usual landscape of conventional branding, which only focused on highlighting a person’s professional identity. The refreshing approach to Purpose-Based Branding invites you and your audience or community to develop a quality relationship built on integrity and empowerment.

Secondly, over a three-year period, I had the privilege of working closely with an amazing team of women. In our third year together, with great conviction, they identified and developed their “Purpose-Based” brand from the inside out. As the facilitator of their powerful process, I also learned a wealth of knowledge about what works and what doesn’t when it comes to creating a brand based on your values. Each of these women has now moved on to form their own business and are forming communities around those businesses, they are indeed a shining example of Purpose, Passion, and Promise.

Here are my top insights on where people can fall short around their personal branding – and how you can avoid those mistakes.

#1. Distinction – The importance of creating a relatable and engaging story.

Most people assume that others will just “get it” when it comes to their brand: “Can’t you just work it out… can’t you see what or why I’m doing it?” Well no… Not really. Unless you take the time to explain yourself and fill them in, they probably won’t take the time to work it out and will come up with a conflicting version of who you are or won’t think much about your brand at all.

Tell your own GREAT STORY – don’t leave it to others to do it on your behalf, unless they have the full story and are telling it for all the right reasons. Remember your STORY informs your PURPOSE and creates your VALUE. This is a vital starting point that can make all the difference to how you present your message to the world.

#2. Distinction – The importance of finding out everything about your personal brand.

It is so easy to think we know and understands our personal brand. It’s basically who we think we are, yeah? Of course, when we take a deeper look, it’s easy to see the misconception.

Your personal brand isn’t just who you say you are; It’s actually all about…

  • identifying and clarifying WHAT your real talent is,
  • specifying HOW you love to express and share that talent
  • and WHY it is so very important to you
  • and WHO your brand is for…  and does it add value to their life.

Once you know your WHAT, HOW and WHY… your WHO it’s for, becomes much clearer. I have found the following to be the best way to uncover all of the above.

By applying the simple formula of… IDENTIFY, CLARIFY, SPECIFY, EDIFY and UNIFY you become crystal clear about what your personal brand looks like, feels like and what it communicates to others.

#3. Distinction –  The importance of living the core values of your brand.

The days are gone where creating a personal brand was just coming up with a clever resume, getting yourself a stylish makeover and a reasonable elevator pitch. Your personal brand is indeed far more than just what you say about yourself. It’s all about how people feel about you, what they perceive about you and what they find out about you based on your web presence. They want to know how you relate to them and others, what kind of tribes you associate with, what kind of leadership roles you’ve taken on, the type of content you share, the concepts and the new ideas you circulate.

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Key Principles:

  • You are WHAT you SHARE
  • Your STORY informs your PURPOSE 
  • And your PURPOSE is to ADD VALUE 
  • Which then CREATES your REAL VALUE

A lot of unsuccessful entrepreneurs figure that as long as they talk the current lexicon, they will be seen to be in the know. But it doesn’t work like that anymore. This new way takes effort, focus, and transparency to work, and that means living out your brand values consistently, each and every day. If people sense even the slightest bit of discord or imitation, it renders everything else you do as fake.

People want the REAL DEAL today –

Ensure that every action you take is aligned with how you want to be seen by your tribe and peers. However, it’s been my experience that not everyone is willing to make that kind of commitment to their brand.

Do you want to stand out, get noticed and be an influencer?

If so, you have to commit to your purpose, your passion, and your promise… for example, you need to be writing blog posts about trends YOU see in your industry, connect with other groups of people or perhaps create your own community or group, and start speaking at events to share your vision. When people see you living out your message, your brand, that’s when your brand will really become a valuable asset in your life and the lives of others.

Avoiding these mistakes will help others know what you are offering them, and allows you to be a leading edge contributor.

Take your brand to the next level and contact me – Elizabeth Ellames 

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Email – elizabeth.ellames@ozemail.com.au

Mobile – 040 330 9696

Oh yeah… Its Christmas

Well it is that time of the year again… Christmas.

Some people love it, others hate it and others just do it.

Which category do you fall under?

I like to view my Christmas as a sacred time, a time to celebrate all I have achieved in terms of correcting and transforming my life.

The Christmas Tree in our home is likened to the Tree of Life and its decorations are seen as symbolic gestures, which mark different eras in our time together as a family. The trimming of the tree and making the Christmas Pudding are a tradition that are always upheld with much delight.

Of course both of these practices are common place in many homes, and can often lose meaning, so for me I feel it is important to add our own family culture to the mix. We can slip into the empty habit of just doing a job and moving on to the next task at hand. That is indeed the way of our busy world. But Christmas marks a time in the year to truly create, celebrate and contribute.

I encourage you to embrace Christmas with delight:

Create the space in your life to be creative.

Celebrate and share the joy in your heart with your family, friends and community.

Contribute in ways that add value, come to the table with a gift that really counts; your “generosity of spirit”. It is worth so much more than anything you can buy. Start a heartfelt conversation and initiate acts of kindness where judgement would usually be.

These simple unity based principles are what Christmas is really about… The birth of the Holy Child is alive in every human being. And Christmas is a wonderful time to celebrate our life together as children of our Holy Mother, Planet Earth.

We can be restful and respectful as we unite, and in this sacred union we are reminded that we are The Holy Family.

And would like to also add that the video below of Happy Christmas by John and Yoko was released in 1971 – And we do indeed need to be living the mantra “war is over, if you want it!”.

Time and change are our constant reminder that nothing stays the same. They bring home the heartfelt memories of what really matter to us in our life.

May PEACE be your heartfelt intention this Christmas and everyday. We can use our collective consciousness to create PEACE, before we charge our glasses and say Merry Christmas, perhaps we could share a heart to heart prayer for real PEACE on EARTH.

I choose to be the REAL DEAL this Christmas and Unite My Light where ever I can for PEACE….

Your Vision Steers Your Leadership Style

Ask yourself these questions:

  • Do I really know what makes my heart sing?
  • What do I usually tell myself to avoid taking action?
  • What does my role as a New Style Leader give me?
  • How do I measure my improvements?
  • Do I believe I can make positive changes in the world?
  • What do I already know? What skills do I have?
  • What do I want to communicate and participant in?
  • What are my personal values?
  • What have I learned from my experience, and how can I apply that now?
  • What can I offer to support our team vision?
  • Do I need encouragement?
  • How do I feel about my current reality as a New Style Leader?
  • Am I happy in my role?
  • Where am I on my social and spiritual path?

These questions are to help you gain a clearer picture of what you may need as an up and coming New Style Leader, and what changes you may consider making to enhance your experience.

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Discovering your Creative Self.

Know yourself.Decide what your larger vision is.Think about what you value most in life, and how your current vision could match that value.

Brush up on techniques. Perhaps you might need to get advice in some areas, or some guidance. Talking to a mentor or spiritual counselor may help here. Or it may be time for you to become a mentor.

Keep a cool eye and a firm hand.Commit to a course of action with your team or perhaps you need to find a team and apply an ongoing strategy that will aid in keeping your focus as a team.

Enjoy your role as a New Style Leader. Reward yourself and feel good about what you have committed to and where you are heading.

Elizabeth Ellames

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