A Creative And Transformative Process

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Cinema is an experience we have together. 

Perfect description about the screening FACES of CLAY held on March 14th, 2019 – written by CHERIE ROWETT of Heart Choice Enterprises who was our brilliant and charming MC for the night. 

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“This week I had the absolute pleasure of MCing the inaugural screening of a short film titled Faces of Clay by Elizabeth Ellames and Harvey Newland-Harman. The film captures the creative and transformative process involved in making some of the art pieces for The Art of Being Human exhibition in the 2019 Adelaide Fringe Festival. The art exhibition was a project developed by Serafina Tané to strengthen community and collaboration in Adelaide CBD.

The remarkable sculptures produced by Scott Eames for the exhibition were the focus of the film “Faces of Clay”, and were on display in the foyer of The Mercury cinema on the night. To hear in the film the life stories of Angela, Wolf, Bushy, and Jill, who were the subjects of the sculptures, was to be granted powerful insights into human vulnerability and human resilience alike.

Each of the sculptures will now reside in agencies that assist people through the most fragile times – Hutt St Centre, MOSH, Catherine House and Baptistcare. My sincere congratulations to the artists and everyone involved in the art exhibition for your talent and commitment to strengthening community, to Scott Eames for your amazing sculpting talents, and to Elizabeth and Harvey – the “Faces of Clay” filming and production team – for your commitment to telling stories that matter with such beautiful technique and tenderness.

The night was complete with original live music from Souzi and the Cool Mints in the foyer before the screening, a tastefully run auction by Dale Gray, and the great audience. It was indeed a memorable evening of connection and celebration, and I have much gratitude for being invited to MC the event.”

 

How to live an extraordinary life?

There’s lots of information out there today about how important it is to have a vibrant personal and professional brand?

But what does that really mean?

And how do you get there? 

I have explored years of personal development with my clients and on myself, but nothing beats applying “The Process Of Story” – It is indeed the most powerful personal development and branding exercise I have ever experience.

The real secret to developing a great brand is indeed ‘Owning the value of your STORY’ because it’s your story that informs your purpose, and it’s your purpose that informs your brand, in fact, your brand is your purpose!

This is my story of how I changed my life for the better… how I moved from a ‘nice life’ to an ‘extraordinary life’ enriched with mastery.

I Committed To Knowing My Self – I first needed to really know what my gifts were, which required identifying my archetypical patterning. Because it was through the process of recognizing my archetypes and values that I learned who I really was, which then lead to what I had to offer.

I Decided To Trust My Self – The next step was clarifying my shadow attributes and in doing so, I began to trust myself even more, by highlighting some of these attributes I started to see where I had been operating out of alignment. In a nutshell, I got to see in my life what was working and what wasn’t working, which gave me the clarity and courage to correct and transform persistent and unproductive behaviors. This new practice accelerated my trust in myself and built a lasting confidence in the benefits of my new awareness and actions. I began to see how everything in life was connected. 

I Discovered My Story – I created a gentle pause in my current life so I could reflect on my life gone by, and wholeheartedly began to write my story – Where I had come from and who had contributed to my life, both good and bad. I took time over it, making sure what came forth was indeed leading me to see why I was here, where gifts would be of value and who I could best serve.

I Discovered My Purpose – I then got very specific about what, why, who and how I was going to add value and by the way, this is everyone’s purpose is in life; to add value. I know that sounds too simple, but its been my experience over and over again that people who have a desire to be on purpose also want to add value to our world, they seem to go hand in hand. I then developed a personal brand that was all about quality, initiative, and consistency. I devotedly attended to defining and refining my self- exploration, which essentially revealed my true value.

I Began To Live A Larger Story – I confidently made the decision to live a larger story, because I knew I had dreams, desires and a healthy dose of direction. I also knew I wanted to step up and step out as a new style leader. Once I’d established where I could add value to the world and why I was the best person for that role, the rest followed naturally. Now I’m not saying its always-smooth sailing or I didn’t come face to face with a few emotional challenges. Because I did – that’s the nature of our human experience and we all know that a really good story requires plenty of colour, emotion, and texture to make it truly interesting.

So, that is how I got extremely clear on what I am here to do and how I want to spend my time; my life.

Elizabeth Ellames

What about you, have you made some valuable distinctions about your brand?

Real Deal Power

Slide10Many female leaders mistakenly try to balance the shortcomings of dominant leadership by “over-relying” on their passive leadership tools such as empathy and collaboration. But getting people together to figure out what their Primary Vision is and what it needs, can easily lead to more confusion.

It can also weaken the power of women who may be misplacing their emotional intelligence when it’s their practical intelligence that will really make the difference.

However, a new style leader needs to demonstrate their Real Deal Power and cut through the confusion by constantly “simplifying the complexities” that are presented.

  • She is able to articulate the big picture and the necessary priorities using an array of simple directive statements, not commands or demands, but rather discerning and objective distinctions.
  • She always links her actions to the urgent needs of the project at hand and the culture of the company or team.
  • She can articulate the strategic plans of the project as clearly as a CEO.
  • She states what must be done immediately and has a question such as, “Does it make sense to you all that we replace our program development reviews with short, biweekly feedback sessions since people need a constant flow of coaching to stay focused on emerging priorities?”

And it’s wise to remember not to open any of these clarifying questions with a “Why”, because this can often imply that there is a level of judgment present and may bring about even more confusion.

Slide14This technique of making recommendations in the form of a question consistently raises her position of effective power. Her questions frame the discussion and contain compelling “if-then and what next” logic. It also helps her not fall into the trap of either complaining about or insisting on a change she wants to make.

This technique is not trivial.

There is plenty of research that confirms when women try to exert power using the same techniques as dominant males they actually reduce their power and influence and become labeled as “overly aggressive or worse…”

To sum it up, if we want to increase our power girls, we need to simplify confusion, clarify priorities, and lead people to follow us by asking them the appropriate “what’s next” or “where next” questions.

Above all adopt a real deal leadership approach. Don’t wait for orders and don’t spend your life trying to achieve other people’s goals.

Your ideas and goals are more than likely the Real Deal… So, You Go Girl!

Being YOU!

Being the best YOU eliminates competition and comparisons. The truth is no one can be better at being you, than you!

I have been in the business of helping people identify their authentic self for well over 20 years. It’s been indeed a powerful, rewarding, challenging, and revealing process and I say that with absolute love and compassion.

  • I’ll also add my experience on this journey of self-discovery was the number one issue for most people that I’ve worked with is the limiting core belief of “not being good enough”.
  • This is often masked by what some call “the imposter syndrome”, whose flipside is “I have to be better than everyone else to be accepted”.

The problem with this thinking is one never reaches or even feels their potential for long enough to really grow their inner culture because their true potential lies within themselves and when someone is constantly viewing themselves from an external comparison their inner culture, their magnificence (light) starts to fade away.

So when I say… Being the best YOU eliminates competition and comparisons, I am suggesting you cant do it by looking outside yourself, you must go within. Being the best you is always going to be an inside job, sure we can use tools/practices to aid in that process and that’s why I created the tools I have for people. But the looking outside yourself is really for one reason only… to genuinely connect with other human beings.

Not for the purpose of gain or to copy them or even be better than them. Its to unite with them so we can ALL shine brighter. Of course, I’m not saying we don’t learn from each other because that’s a given.

However, what I am pointing out is “what’s the intention, desire, and motivation behind that need to learn from others?” In a world where we are made to think you have to “be the best” to get ahead, it’s no wonder people have adopted these destructive and disempowering ideas and become blind to the needs of their inner personal culture, essence, spirit, and value.

The truth is no one can be better at being you, than you! You then see that there is no competition, it’s just a figment of your imagination.

So, I will say it again… no one can be better at being you, than you! Which invites the question, Who are YOU?

Learning from a Master

As a Business Culture and Story-Based Branding Consultant, my role is to help people or businesses gain clarity about the ‘real deal’ value and message of their brand; the STORY and the PURPOSE.

These are the four topics I cover in my signature branding process –

  • The CULTURE of your brand invites your audience to engage and quickly becomes a place or experience that makes them feel like they belong.
  • The ESSENCE of your brand is a perfected backstory; an experience that people relate to and want to share with others.
  • The SPIRIT of your brand is the genuine ‘life force’ that you bring to it; the ‘magic elixir’ that people connect to that makes them feel alive.
  • The VALUE of your brand is your ability to be of service, and how that adds value to the lives of others.

But today I want to share this interesting documentary about one of my hero’s; Walt Disney. Walt was indeed a genius when it came to branding and that was because he was super clear around his values and vision. Enjoy and learn from a master of his craft … and a real innovation “tech wiz” as well. 

Featuring interviews with various Disney Legends and Historians, Great Big Beautiful Tomorrow looks at the various technologies Walt Disney used and developed over the course of his life. From creating the first sync sound animation in 1928 to his unrealized dream of E.P.C.O.T., an experimental city that passed on with him in 1966, this film shows Walt Disney as the futurist he truly was.

You Are What You Share

We all know personal branding is important for most people today, not just celebrities and entrepreneurs.

Today when someone connects with you about your business or career, they need to understand who you are; they want to know what you’re about and whether you can add value.

Many people fall short though; either by ignoring their personal brand, thinking their work will somehow speak for itself… I have spent several years designing what I believe to be the best possible formula to identify the very essence of one’s personal branding. Over the last 20 years, I have explored branding through a few different avenues.

One is the development of Living Attributes, which is a typology (tool) that helps you to identify the value of your unique story; your brand. Its design and application build a lasting confidence by uncovering your true potential. Purpose-Based Branding goes way beyond the usual landscape of conventional branding, which only focused on highlighting a person’s professional identity. The refreshing approach to Purpose-Based Branding invites you and your audience or community to develop a quality relationship built on integrity and empowerment.

Secondly, over a three-year period, I had the privilege of working closely with an amazing team of women. In our third year together, with great conviction, they identified and developed their “Purpose-Based” brand from the inside out. As the facilitator of their powerful process, I also learned a wealth of knowledge about what works and what doesn’t when it comes to creating a brand based on your values. Each of these women has now moved on to form their own business and are forming communities around those businesses, they are indeed a shining example of Purpose, Passion, and Promise.

Here are my top insights on where people can fall short around their personal branding – and how you can avoid those mistakes.

#1. Distinction – The importance of creating a relatable and engaging story.

Most people assume that others will just “get it” when it comes to their brand: “Can’t you just work it out… can’t you see what or why I’m doing it?” Well no… Not really. Unless you take the time to explain yourself and fill them in, they probably won’t take the time to work it out and will come up with a conflicting version of who you are or won’t think much about your brand at all.

Tell your own GREAT STORY – don’t leave it to others to do it on your behalf, unless they have the full story and are telling it for all the right reasons. Remember your STORY informs your PURPOSE and creates your VALUE. This is a vital starting point that can make all the difference to how you present your message to the world.

#2. Distinction – The importance of finding out everything about your personal brand.

It is so easy to think we know and understands our personal brand. It’s basically who we think we are, yeah? Of course, when we take a deeper look, it’s easy to see the misconception.

Your personal brand isn’t just who you say you are; It’s actually all about…

  • identifying and clarifying WHAT your real talent is,
  • specifying HOW you love to express and share that talent
  • and WHY it is so very important to you
  • and WHO your brand is for…  and does it add value to their life.

Once you know your WHAT, HOW and WHY… your WHO it’s for, becomes much clearer. I have found the following to be the best way to uncover all of the above.

By applying the simple formula of… IDENTIFY, CLARIFY, SPECIFY, EDIFY and UNIFY you become crystal clear about what your personal brand looks like, feels like and what it communicates to others.

#3. Distinction –  The importance of living the core values of your brand.

The days are gone where creating a personal brand was just coming up with a clever resume, getting yourself a stylish makeover and a reasonable elevator pitch. Your personal brand is indeed far more than just what you say about yourself. It’s all about how people feel about you, what they perceive about you and what they find out about you based on your web presence. They want to know how you relate to them and others, what kind of tribes you associate with, what kind of leadership roles you’ve taken on, the type of content you share, the concepts and the new ideas you circulate.

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Key Principles:

  • You are WHAT you SHARE
  • Your STORY informs your PURPOSE 
  • And your PURPOSE is to ADD VALUE 
  • Which then CREATES your REAL VALUE

A lot of unsuccessful entrepreneurs figure that as long as they talk the current lexicon, they will be seen to be in the know. But it doesn’t work like that anymore. This new way takes effort, focus, and transparency to work, and that means living out your brand values consistently, each and every day. If people sense even the slightest bit of discord or imitation, it renders everything else you do as fake.

People want the REAL DEAL today –

Ensure that every action you take is aligned with how you want to be seen by your tribe and peers. However, it’s been my experience that not everyone is willing to make that kind of commitment to their brand.

Do you want to stand out, get noticed and be an influencer?

If so, you have to commit to your purpose, your passion, and your promise… for example, you need to be writing blog posts about trends YOU see in your industry, connect with other groups of people or perhaps create your own community or group, and start speaking at events to share your vision. When people see you living out your message, your brand, that’s when your brand will really become a valuable asset in your life and the lives of others.

Avoiding these mistakes will help others know what you are offering them, and allows you to be a leading edge contributor.

Take your brand to the next level and contact me – Elizabeth Ellames 

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Email – elizabeth.ellames@ozemail.com.au

Mobile – 040 330 9696

Your Vision Steers Your Leadership Style

Ask yourself these questions:

  • Do I really know what makes my heart sing?
  • What do I usually tell myself to avoid taking action?
  • What does my role as a New Style Leader give me?
  • How do I measure my improvements?
  • Do I believe I can make positive changes in the world?
  • What do I already know? What skills do I have?
  • What do I want to communicate and participant in?
  • What are my personal values?
  • What have I learned from my experience, and how can I apply that now?
  • What can I offer to support our team vision?
  • Do I need encouragement?
  • How do I feel about my current reality as a New Style Leader?
  • Am I happy in my role?
  • Where am I on my social and spiritual path?

These questions are to help you gain a clearer picture of what you may need as an up and coming New Style Leader, and what changes you may consider making to enhance your experience.

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Discovering your Creative Self.

Know yourself.Decide what your larger vision is.Think about what you value most in life, and how your current vision could match that value.

Brush up on techniques. Perhaps you might need to get advice in some areas, or some guidance. Talking to a mentor or spiritual counselor may help here. Or it may be time for you to become a mentor.

Keep a cool eye and a firm hand.Commit to a course of action with your team or perhaps you need to find a team and apply an ongoing strategy that will aid in keeping your focus as a team.

Enjoy your role as a New Style Leader. Reward yourself and feel good about what you have committed to and where you are heading.

Elizabeth Ellames

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