We all know personal branding is important for most people today, not just celebrities and entrepreneurs.
Today when someone connects with you about your business or career, they need to understand who you are; they want to know what you’re about and whether you can add value.
Many people fall short though; either by ignoring their personal brand, thinking their work will somehow speak for itself… I have spent several years designing what I believe to be the best possible formula to identify the very essence of one’s personal branding. Over the last 20 years, I have explored branding through a few different avenues.
One is the development of Living Attributes, which is a typology (tool) that helps you to identify the value of your unique story; your brand. Its design and application build a lasting confidence by uncovering your true potential. Purpose-Based Branding goes way beyond the usual landscape of conventional branding, which only focused on highlighting a person’s professional identity. The refreshing approach to Purpose-Based Branding invites you and your audience or community to develop a quality relationship built on integrity and empowerment.
Secondly, over a three-year period, I had the privilege of working closely with an amazing team of women. In our third year together, with great conviction, they identified and developed their “Purpose-Based” brand from the inside out. As the facilitator of their powerful process, I also learned a wealth of knowledge about what works and what doesn’t when it comes to creating a brand based on your values. Each of these women has now moved on to form their own business and are forming communities around those businesses, they are indeed a shining example of Purpose, Passion, and Promise.
Here are my top insights on where people can fall short around their personal branding – and how you can avoid those mistakes.
#1. Distinction – The importance of creating a relatable and engaging story.
Most people assume that others will just “get it” when it comes to their brand: “Can’t you just work it out… can’t you see what or why I’m doing it?” Well no… Not really. Unless you take the time to explain yourself and fill them in, they probably won’t take the time to work it out and will come up with a conflicting version of who you are or won’t think much about your brand at all.
Tell your own GREAT STORY – don’t leave it to others to do it on your behalf, unless they have the full story and are telling it for all the right reasons. Remember your STORY informs your PURPOSE and creates your VALUE. This is a vital starting point that can make all the difference to how you present your message to the world.
#2. Distinction – The importance of finding out everything about your personal brand.
It is so easy to think we know and understands our personal brand. It’s basically who we think we are, yeah? Of course, when we take a deeper look, it’s easy to see the misconception.
Your personal brand isn’t just who you say you are; It’s actually all about…
- identifying and clarifying WHAT your real talent is,
- specifying HOW you love to express and share that talent
- and WHY it is so very important to you
- and WHO your brand is for… and does it add value to their life.
Once you know your WHAT, HOW and WHY… your WHO it’s for, becomes much clearer. I have found the following to be the best way to uncover all of the above.
By applying the simple formula of… IDENTIFY, CLARIFY, SPECIFY, EDIFY and UNIFY you become crystal clear about what your personal brand looks like, feels like and what it communicates to others.
#3. Distinction – The importance of living the core values of your brand.
The days are gone where creating a personal brand was just coming up with a clever resume, getting yourself a stylish makeover and a reasonable elevator pitch. Your personal brand is indeed far more than just what you say about yourself. It’s all about how people feel about you, what they perceive about you and what they find out about you based on your web presence. They want to know how you relate to them and others, what kind of tribes you associate with, what kind of leadership roles you’ve taken on, the type of content you share, the concepts and the new ideas you circulate.
- You are WHAT you SHARE
- Your STORY informs your PURPOSE
- And your PURPOSE is to ADD VALUE
- Which then CREATES your REAL VALUE
A lot of unsuccessful entrepreneurs figure that as long as they talk the current lexicon, they will be seen to be in the know. But it doesn’t work like that anymore. This new way takes effort, focus, and transparency to work, and that means living out your brand values consistently, each and every day. If people sense even the slightest bit of discord or imitation, it renders everything else you do as fake.
People want the REAL DEAL today –
Ensure that every action you take is aligned with how you want to be seen by your tribe and peers. However, it’s been my experience that not everyone is willing to make that kind of commitment to their brand.
Do you want to stand out, get noticed and be an influencer?
If so, you have to commit to your purpose, your passion, and your promise… for example, you need to be writing blog posts about trends YOU see in your industry, connect with other groups of people or perhaps create your own community or group, and start speaking at events to share your vision. When people see you living out your message, your brand, that’s when your brand will really become a valuable asset in your life and the lives of others.
Avoiding these mistakes will help others know what you are offering them, and allows you to be a leading edge contributor.
Take your brand to the next level and contact me – Elizabeth Ellames
Email – firstname.lastname@example.org
Mobile – 040 330 9696