Master the 5 main elements of creating a Story-Based Brand
- ARE YOU ON POINT?
- ARE YOU OFF BRAND?
Being on point and on brand simply means “You are on purpose?” And if you’re not you can Change it! It is important that what you stand for is reflected in your brand and aligns with your story, your image, and your values.
What are you saying to your audience?
Let’s be honest, most people sum a person up in the first 5 mins of meeting them. I know you want to say, “No way, not me I’m not like that at all.”
Sure we all like to think we’re not that superficial, but the level of advertising around self-image, along with the “selfies” culture that’s rampant on social media suggest we are extremely influenced by what we look at. The first thing people LOOK at in a person is how they PRESENT and how they make them FEEL.
We either meet them and then look them up online or we look them up online, then they want to check them out in person.
When you discover your STORY you discover your PURPOSE
Gain The Self-Confidence And Clarity To Become An Effective Storyteller When Presenting Your Message And Ideas.
Overcome the doubt that often holds you back and discover how you can be an Inspiration to others, Influence with ease and create genuine Impact.
This workshop will help to reveal the true nature of your business or service; it’s culture, essence, spirit, and value.
- Become crystal clear about the purpose of your personal or company brand and what it looks and feels like and what it communicates to others.
- Understand the power and energy that drives your Brand and your audiences attraction to your Brand.
- Learn ways to craft and tell your new brand story in a short engaging video.
- Get started on writing the script and tips on presenting your story to camera.
- This will be an interactive workshop to utilize the group as a test market in the development of your story.
You will come away with:
Clear strategies for turning your story or idea into engaging video content. Clarity on your brand story and purpose. More confidence to communicate your story. A creative and sound formula on how to pitch your idea or business. A strong commitment to your brand and your message.
Elizabeth Ellames – Self Development and Archetype Branding Specialist
With a career spanning over 30 years in the world of image consulting, and personal development, combined with studying the extensive theory of ‘cinema/film’ – Elizabeth has applied this body of knowledge in becoming an expert in the field of archetypes, narrative, and branding for personal and career development. Elizabeth loves building dynamic cultures with people, businesses, and communities through the powerful medium of storytelling and branding.
Elizabeth has an extensive skill base crossing; Brand Identity, Pattern Recognition, Narrative Development, Self Development, Visionary Leadership and Social Synergy, and loves creating dynamic cultures that support people, businesses, and communities.
Elizabeth’s role as a Branding Specialist is to help people and businesses gain clarity about the value and message of their brand and their purpose.
Lisa McAskill – Media and Presentation Skills Consultant
Lisa excels at training, presenting and pitching concepts using video, which helps people establish and promote their vocation or business.
Lisa is an experienced presenter/reporter with a media career spanning 30 years. Lisa is probably best known for her 14year role as one of Adelaide’s most engaging TV presenters, on Channel 9’s multi-award winning TV program, Postcards and featuring regularly on its sister program, Postcards Australia broadcast nationally on the Win Network.
In 2011 she established Lisa McAskill Presenting with a focus on the training of presenters and media mentoring. The business has evolved to include a production arm that includes writing, producing and directing online video content for individuals and businesses, social impact video content and TV Commercials.
TEL: 040 330 9696