There’s lots of information out there today about how important it is to have a vibrant personal and professional brand?
But what does that really mean?
And how do you get there?
I have explored years of personal development with my clients and on myself, but nothing beats applying “The Process Of Story” – It is indeed the most powerful personal development and branding exercise I have ever experience.
The real secret to developing a great brand is indeed ‘Owning the value of your STORY’ because it’s your story that informs your purpose, and it’s your purpose that informs your brand, in fact, your brand is your purpose!
This is my story of how I changed my life for the better… how I moved from a ‘nice life’ to an ‘extraordinary life’ enriched with mastery.
I Committed To Knowing My Self – I first needed to really know what my gifts were, which required identifying my archetypical patterning. Because it was through the process of recognizing my archetypes and values that I learned who I really was, which then lead to what I had to offer.
I Decided To Trust My Self – The next step was clarifying my shadow attributes and in doing so, I began to trust myself even more, by highlighting some of these attributes I started to see where I had been operating out of alignment. In a nutshell, I got to see in my life what was working and what wasn’t working, which gave me the clarity and courage to correct and transform persistent and unproductive behaviors. This new practice accelerated my trust in myself and built a lasting confidence in the benefits of my new awareness and actions. I began to see how everything in life was connected.
I Discovered My Story – I created a gentle pause in my current life so I could reflect on my life gone by, and wholeheartedly began to write my story – Where I had come from and who had contributed to my life, both good and bad. I took time over it, making sure what came forth was indeed leading me to see why I was here, where gifts would be of value and who I could best serve.
I Discovered My Purpose – I then got very specific about what, why, who and how I was going to add value and by the way, this is everyone’s purpose is in life; to add value. I know that sounds too simple, but its been my experience over and over again that people who have a desire to be on purpose also want to add value to our world, they seem to go hand in hand. I then developed a personal brand that was all about quality, initiative, and consistency. I devotedly attended to defining and refining my self- exploration, which essentially revealed my true value.
I Began To Live A Larger Story – I confidently made the decision to live a larger story, because I knew I had dreams, desires and a healthy dose of direction. I also knew I wanted to step up and step out as a new style leader. Once I’d established where I could add value to the world and why I was the best person for that role, the rest followed naturally. Now I’m not saying its always-smooth sailing or I didn’t come face to face with a few emotional challenges. Because I did – that’s the nature of our human experience and we all know that a really good story requires plenty of colour, emotion, and texture to make it truly interesting.
So, that is how I got extremely clear on what I am here to do and how I want to spend my time; my life.
What about you, have you made some valuable distinctions about your brand?