Having A Sense​ Of Purpose and Visionary Leadership


Being on purpose is what leads to true happiness.

Being on purpose literally creates more creativity and confidence because we feel part of something bigger than ourselves, that we are of value, trustworthy and needed, that we have a brightness of future we can work toward.

When I created the Living Attributes Typology in 2006 and started the Unite Your Light Women community in 2011, I just assumed everyone I enroled or spoke to had a burning vision and passion they knew would also serve their life purpose. Simply because my ideas and my purpose were so clear to me — which was to provide an infrastructure that allows people to become co-creators and the New Style Leaders we need in the world today.

I know a lot of you will have stories just like this. A change in the world that seems so clear you’re sure everyone will get it and want to jump on board immediately. But they don’t. You have to find a way to engage people so you can do it together.

And people seem to think ideas come out fully formed, but again they don’t. They come in from the future and as a visionary leader, you have to be patient with the process because your vision only becomes clearer as you work on it and involve others who feel aligned with the idea or vision. And the real key is you just have to get started.


It’s all good and well to be idealistic and visionary. But be prepared to be misunderstood. Anyone working on a big vision will get called crazy, lazy, pie in the sky, a dreamer, even if you do end up being right. Anyone working on a complex problem will get blamed for not fully understanding the challenge, even though it’s impossible to know everything upfront anyway. The old concept of your ‘winning moment’ in time is a risky falsehood and makes us feel incompetent, especially if we haven’t had our ‘winning moment’ yet. It prevents people with wonderful seed ideas from getting out there and getting started and changing the world.

People who take the initiative to create something innovative and progressive by nature will get criticized for wanting to move too fast, simply because there’s always someone who wants to slow you down. You have to accept that and work around it.

Real change starts locally. Even global changes start small — with people like you and me. We can all make time to give someone a hand. What I am suggesting is that we give everyone the freedom to pursue their own purpose — not only because it’s the right thing to do, but because when more people can turn their dreams into something great, we’re all better for it.

In our current culture, we often don’t do big, exciting, amazing, impactful stuff because we’re so afraid of making mistakes and then choose to ignore all the things wrong in our world because it all seems too hard. The reality is, anything we do will have issues in the future. When you don’t have the opportunity to take your idea and turn it into an awesome thriving cause or enterprise, we all lose. Our society is way too focused on rewarding financial and celebrity success and we don’t do nearly enough to make it easy for everyone to have a go at authentic greatness.

But we can’t let that hold us back from starting and making a difference in the world with our ideas, dreams, visions, and actions.

The human struggle today of whether we connect more, whether we achieve our biggest opportunities, comes down to this — your ability to form teams and build communities and create a world where every single person can live with their own sense of purpose. Our greatest successes will always come from having the freedom to demonstrate our creativity, get messy in the process, be open and compassionate with each other and make mistakes that we are willing to correct and transform together.

So, I encourage you to Unite Your Light and shine brighter for a better world, together. 

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CONTACT  Elizabeth Ellames

Tel 040 330 9696


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